Sunday, January 10, 2010
Monday, July 27, 2009
PotPieGirl - Finding A Niche Marketing Keyword
The following is an email I sent to Marshall Alder who has been having trouble with One Week Marketing from PotPieGirl.
I think the methods may work, but you really have to get into the long tail keywords. Did you get the Bum Marketing course from Travis? It talks about finding the right long tail keywords which I think is half the battle.
http://www.bummarketingmethod.com/
I agree with Travis and before I ever read his materials, I was using The Google Keyword Tool and plain old Google Search Results to conduct my research. It's all free. In a nutshell here it is...
1) Find a product. PotPieGirl says find either a market or a product, but I personally start with a product. I do think cb-analytics.com is a good place to go, because clickbanks marketplace is hard to navigate. I also like CommissionJunction.com, but let's stick with ClickBank.
Now, I think the product has to have some gravity. Gravity indicates that somebody is making sales. That means there is a market. Plus the sales letter has to be doing its job if other affiliates make money. Of course too much gravity may mean there's already a ton of affiliates out there. I'm really still trying to define a good gravity point, I'd recommend 50 for now.
http://www.cb-analytics.com/
2) Take a main keyword for the product or the primary market and go to the google keyword tool, and pull up all the related keywords. Look for keyword that have about 1000, maybe even 2000 global monthly searches. Any more than this and there probably too much competition. Of course, you never know until you look, so give a few higher volume ones a try. Find ten long tail keywords that you will research further.
https://adwords.google.com/select/KeywordToolExternal
3) go to plain old Google.com and search for your ten keywords. Wrap each one in double quotes, do a search and see how many pages returned there are (this is called "phrase" match). Travis says you want keywords with less than 1000 competing pages. I agree.
Hopefully, 5 of your 10 keywords fit the 1000 or less competing pages rules. If not, go back to the keyword tool and get another 10 keywords, and look at the competition for them.
4) After you have 5 low competition keywords, start building your Squidoo lenses, writing articles, everything PotPieGirl recommends.
Again, I think if you put more into the keyword research, you get more out.
I think the methods may work, but you really have to get into the long tail keywords. Did you get the Bum Marketing course from Travis? It talks about finding the right long tail keywords which I think is half the battle.
http://www.bummarketingmethod.com/
I agree with Travis and before I ever read his materials, I was using The Google Keyword Tool and plain old Google Search Results to conduct my research. It's all free. In a nutshell here it is...
1) Find a product. PotPieGirl says find either a market or a product, but I personally start with a product. I do think cb-analytics.com is a good place to go, because clickbanks marketplace is hard to navigate. I also like CommissionJunction.com, but let's stick with ClickBank.
Now, I think the product has to have some gravity. Gravity indicates that somebody is making sales. That means there is a market. Plus the sales letter has to be doing its job if other affiliates make money. Of course too much gravity may mean there's already a ton of affiliates out there. I'm really still trying to define a good gravity point, I'd recommend 50 for now.
http://www.cb-analytics.com/
2) Take a main keyword for the product or the primary market and go to the google keyword tool, and pull up all the related keywords. Look for keyword that have about 1000, maybe even 2000 global monthly searches. Any more than this and there probably too much competition. Of course, you never know until you look, so give a few higher volume ones a try. Find ten long tail keywords that you will research further.
https://adwords.google.com/select/KeywordToolExternal
3) go to plain old Google.com and search for your ten keywords. Wrap each one in double quotes, do a search and see how many pages returned there are (this is called "phrase" match). Travis says you want keywords with less than 1000 competing pages. I agree.
Hopefully, 5 of your 10 keywords fit the 1000 or less competing pages rules. If not, go back to the keyword tool and get another 10 keywords, and look at the competition for them.
4) After you have 5 low competition keywords, start building your Squidoo lenses, writing articles, everything PotPieGirl recommends.
Again, I think if you put more into the keyword research, you get more out.
Saturday, July 25, 2009
More on PotPieGirl
Want to learn more about PotPieGirl and One Week Marketing? Check out these links.
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PotPieGirl One Week Marketing - The Missing Pieces
You are interested in One Week Marketing from PotPieGirl or you perhaps you already have it. The premise is simple enough. But does the course answer all of your questions? Are there some parts of the course that could be expanded upon? The purpose of this post is to clarify some pieces of One Week Marketing from PotPieGirl.
One Week Marketing rule number one, don't copy someone elses content for your articles. This is especially true when submitting articles to ezinearticles.com. One critic of PotPieGirl claims he can't get his article published because ezinearticles.com says it is duplicate content. He claims his market is so competitive that he can't write a unique article. I don't know the contents of the article, so I can't say for sure what happened.
I do know that I have some 50 articles published there, on internet marketing, blackjack and other saturated markets. I only bumped into this problem once. I submitted to ArticlesBase.com and ezinearticles.com at the same time. ArticlesBase.com published my article first by several days. Some spammer copied my unique article and put it on a blog without giving me credit. Now it triggers duplicate content at ezinearticles.com and since there is no author, I don't get credit. Live and learn, post articles to ezinearticles.com first and only post elsewhere after it is approved.
You have to conclude the PotPieGirl critic was copying content. Do not copy content. Ezinearticles.com will not publish it. Instead, write you own content. Take the time to learn a little about your topic, and then write your own article on the topic. If you write your own material you won't get duplicate content issues.
One Week Marketing rule number two, spend more time researching your niche and keywords. You have to have keywords with some search volume and low competition. Plus it you are an affiliate marketer, you'll need a product to pitch that converts reasonably well. PotPieGirl doesn't spend much time on these topics.
You may want to consider starting with a product first. Get a product from clickbank with some gravity. You want some gravity, because that means the products sales letter is working. No gravity means no sales, which could be a poor sales letter. That means no matter how much traffic you send you probably won't get sales. The product should hopefully be in a market you know or something you are willing to learn about.
You then have to research keywords for your market. You can find keywords using the free Google Keyword Tool. It gives you a list of related keywords for a topic keyword. You should look for keywords with about 2,000 searches per month if you are doing niche marketing.
Take your keywords to the Google Search page and search on them. Check the number of pages returned near the top right of the results screen. You need less than 100,000 pages on the topic. If you get back a million or more results, there is too much competition and you are unlikely to have success.
One Week Marketing rule number three, blog comment and forum backlinks are better if they are do follow links. This is another topic PotPieGirl doesn't address since nofollow links weren't around when it was written. Do follow links count as backlinks to your page. Nofollow links do not. Nofollow links will not help boost your listing in the search results.
One Week Marketing rule number one, don't copy someone elses content for your articles. This is especially true when submitting articles to ezinearticles.com. One critic of PotPieGirl claims he can't get his article published because ezinearticles.com says it is duplicate content. He claims his market is so competitive that he can't write a unique article. I don't know the contents of the article, so I can't say for sure what happened.
I do know that I have some 50 articles published there, on internet marketing, blackjack and other saturated markets. I only bumped into this problem once. I submitted to ArticlesBase.com and ezinearticles.com at the same time. ArticlesBase.com published my article first by several days. Some spammer copied my unique article and put it on a blog without giving me credit. Now it triggers duplicate content at ezinearticles.com and since there is no author, I don't get credit. Live and learn, post articles to ezinearticles.com first and only post elsewhere after it is approved.
You have to conclude the PotPieGirl critic was copying content. Do not copy content. Ezinearticles.com will not publish it. Instead, write you own content. Take the time to learn a little about your topic, and then write your own article on the topic. If you write your own material you won't get duplicate content issues.
One Week Marketing rule number two, spend more time researching your niche and keywords. You have to have keywords with some search volume and low competition. Plus it you are an affiliate marketer, you'll need a product to pitch that converts reasonably well. PotPieGirl doesn't spend much time on these topics.
You may want to consider starting with a product first. Get a product from clickbank with some gravity. You want some gravity, because that means the products sales letter is working. No gravity means no sales, which could be a poor sales letter. That means no matter how much traffic you send you probably won't get sales. The product should hopefully be in a market you know or something you are willing to learn about.
You then have to research keywords for your market. You can find keywords using the free Google Keyword Tool. It gives you a list of related keywords for a topic keyword. You should look for keywords with about 2,000 searches per month if you are doing niche marketing.
Take your keywords to the Google Search page and search on them. Check the number of pages returned near the top right of the results screen. You need less than 100,000 pages on the topic. If you get back a million or more results, there is too much competition and you are unlikely to have success.
One Week Marketing rule number three, blog comment and forum backlinks are better if they are do follow links. This is another topic PotPieGirl doesn't address since nofollow links weren't around when it was written. Do follow links count as backlinks to your page. Nofollow links do not. Nofollow links will not help boost your listing in the search results.
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